Redesigned the frontend and interaction flow for a dual-agent virtual patient platform, integrating conversational AI to enhance clinical history-taking and increasing student engagement by 40%.
Designed the UX foundation and brand system for an AI-driven course platform, creating scalable UI components, prototypes, and a unified visual identity to support rapid startup growth.
Re-architected LMS course communities with clear hierarchy and intuitive navigation, improving usability across complex academic content.
Designed scenario-based, pedagogy-driven modules across multiple stages of medical training, integrating structured content flow, visual design systems, and experiential learning interactions.
Full-cycle marketing strategy involving UGC creator partnerships and social content. Established a cohesive brand voice and visual narrative to drive community trust and adoption.
Created and scaled a fashion-focused digital brand, producing editorial-style content, styling guides, and magazine-inspired visuals that grew an engaged audience of 15K+ followers.
Rebuilt HD Mining’s digital presence through a strategic WordPress redesign and SEO optimization, improving discoverability and brand credibility online.
Reimagined UBC’s new hire onboarding by redesigning materials, enhancing digital learning, and integrating in-person touchpoints into a cohesive experience.